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The U.S. Design Of Federalism And Adjust Of Energy Were

The U.S. design of federalism and adjust of energy were two integral strands of energy partition—one level and one vertical. The reason for both flat and vertical power adjust was to ensure singular freedom, the objective the Founding Fathers had at the top of the priority list when they composed the Constitution. They trusted the best way to save singular freedom was to check government control. Each branch would check the other branch of the new national government. In any case, since a national government won t not take a look at itself, the national government should likewise be checked by the states. The 50 states were to be a balance to the national government. Federalism/partition of forces was the vehicle intended to ensure†¦show more content†¦The Founders comprehended that the national government s just innate preferred standpoint is consistency. On the off chance that everything must be precisely the same in each side of the nation, if all need to walk a similar way and talk a similar way, then the national government is the ideal scene to achieve that assignment. The national government could pre-empt the states and constrain consistency. Assuming, however, imagination is required, the states and not the national government are the scene of decision. The states are the main level where advancement happens. States can investigate alternatives without the threat of a wrong test crushing the whole country. State and neighborhood governments are the main levels that could support innovativeness. The national level has an excessive number of layers of organization to support thought outside the notorious box. The vertical adjust o f energy between the national government and state governments was the basic part of our sacred arrangement of government. After some time, be that as it may, Congress and the courts gradually wore down the vertical partition of forces. Starting with the Progressive Era, the American framework changed and the guideline protections of federalism were debilitated. Today, a greatShow MoreRelatedPrinciples of Microeconomics Fifth Canadian Edition20085 Words   |  81 Pagesproducer and surplus explain the efficiency of markets, the costs of taxation, and the benefits of international trade. PART FOUR: THE ECONOMICS OF THE PUBLIC SECTOR Chapter 10 Chapter 11 Chapter 12 Externalities Public Goods and Common Resources The Design of the Tax System Market outcomes are not always efficient, and governments can sometimes remedy market failure. To fund programs, governments raise revenue through their tax systems, which are designed with an eye toward balancing efficiency and

Bless Me, Ultima, And Ultima - 1470 Words

The moon, ocean, and wind shape and sculpt the earth. The moon creates the tides, and lights the earth at night. The ocean erodes the earth, making sand where dirt and water meet. The wind molds the landscape of the earth, carrying dust, seed, and storm. These different forces of nature define the earth’s form, creating coasts, rivers, mountains, and deserts. In the novel Bless Me, Ultima by Rudolfo Anaya, Marà ­a, Gabriel, and Ultima shape Antonio, creating internal conflict, pressure, independence, and strength. The conflicting dreams of Gabriel and Maria, along with a crisis of faith, create Antonio’s internal conflict, which Ultima and Gabriel help resolve. Gabriel and Marà ­a’s clashing aspirations create inner conflict in Antonio. Gabriel is firmly opposed to Marà ­a’s dream for Antonio. Marà ­a wants Antonio to become a Luna priest who rules over a farmer community, and makes it clear what her expectations of Antonio are. However, Gabriel doesn’t have â€Å"good feeling[s]† towards priests; his father beat a priest for preaching against him, and Gabriel often makes fun of priests, calling them women, as they wear â€Å"long skirts† (29). When Marà ­a suggests talking to the current priest about Antonio’s future, Gabriel snaps at her, saying that â€Å"it is not the priest who will decide when the time comes, but Tony himself† (31); Gabriel wants Antonio to make his own choices, not Marà ­a’s. The conflicting messages Gabriel and Marà ­a send Antonio create a divide between them; Antonio cannotShow MoreRelatedEssay on Bless Me Ultima1232 Words   |  5 PagesJasmine Tran Ms. Brzowski English 2 PDP - Period 1 09.12.2012 Seminar Notes: Bless Me Ultima 1. Bless Me Ultima fits the description of magical realism because the story talks a lot about a curandera named Ultima. As we all know, a curandera is a healer. Rudolfo Anaya portrays Ultima as this old lady who has magical and spiritual powers. She seems to bring life to things around her. When she came the beauty of the llano unfolded before my eyes, and the gurgling waters of the river sang toRead More Bless Me Ultima Essay881 Words   |  4 PagesAntonio Marez. He questions God, he communicates with the dead, the dead ask him for blessings. Just who is this Tony? Tony is only a seven year boy who lives in small town of El Puerto. But he is no ordinary boy, he is the hero of Rudolfo Anaya’s Bless Me Ultima. The novel guides you through Tony’s life. From childhood to adulthood. It tells you about the experiences Tony has in life. The difficult tasks he has to overcome. Tony being only seven years old has to go through a lot. nbsp;nbsp;nbsp;nbsp;nbsp;TonyRead MoreEssay on Bless Me Ultima - Dreams1358 Words   |  6 PagesSymbolism in Dreams #9;In Rudolfo Anayas Bless Me, Ultima, the author uses Tonys dreams as a way of displaying various symbols. Three symbols that are used often are weather, water, and the Golden Carp. Weather is used to represent conflict. Water represents cleansing, and rejuvenation. The Golden Carp symbolizes religion and Tonys beliefs. Because dreams are a not an exact mirror of reality, they become the perfect tool for introducing symbolism. The author uses the dream as a way to accessRead MoreComparing To Kill a Mockingbird and Bless Me, Ultima.1601 Words   |  7 Pagesinfluential person who guides a child through this stage is a family member. Family is one of the most important factors that help shape a persons life. In the critically lauded and moving tales of To Kill a Mockingbird by Harper Lee and Bless Me, Ultima by Rudolfo Anaya, the protagonists are all children, newly thrust into the world, faced with extreme obstacles and situations that test their character. Each one deals with the se obstacles in different ways because of their different personalitiesRead MoreRudolfo A. Anayas Bless Me, Ultima Essay1321 Words   |  6 Pagesprovide a foundation from which children can grow, but they can provide only a certain amount of advice to help children deal with life’s basic issues; the rest is left for the child to find for themself. Such is the case in the final chapter of Bless Me, Ultima, a novel by Rudolfo Anaya. In this chapter Tony, the main character, recieves important insight and very wise advice from his elders. The story shadows Tony as he seeks understanding to his many questions, we follow his spiritual awakening, andRead More Bless Me Ultima Book Report Essay1963 Words   |  8 Pages Book Report: Bless Me, Ultima Title of Work: Bless Me Ultima Author amp; Date Written: Rudolfo Anaya 1972 Country of Author: New Mexico, USA Characters: Ultima- An old Curandera who comes to spend her last days with Antonio and his family. She is Tony’s mentor and helps him to find the right path for his life. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Antonio Marez- A young boy who is torn between his parents: a Marez and a Luna. But with the help of Ultima, he discovers hisRead More Voice and Ambivalence in Bless Me Ultima and Baby of the Family1865 Words   |  8 PagesVoice and Ambivalence in Bless Me Ultima and Baby of the Family  Ã‚        Ã‚   Bless Me Ultima and Baby of the Family serve as the coming of age stories of two minority children. Rudolfo Anaya and Tina McElory Ansa skillfully reveal the richness, diversity, and conflicts that can exist within the Hispanic-American and African-American cultures primarily through the dream sequences in each novel. Dreams are the mechanism used in each work to magnify the individual experiences and conflicts Tony andRead More Bless Me, Ultima: The Cultural Distress Of A Young Society Essay example3164 Words   |  13 Pages Bless Me, Ultima: The Cultural Distress of a Young Society An answer to the discussion question of whether or not there is a defined border culture would need a great number of years in field research, but we can also observe a few of the characteristics of such border culture just by looking at scholastic essays and books related to the topic. Within the research that I did, I found a number of scholars who, while defining the border, mention all the specific or special characteristics of thisRead MoreThe, And, Bless Me Ultima1282 Words   |  6 Pagesthat are the same, and other things may be different. Most of them have the same beliefs and value them. â€Å"Pocho† and â€Å"Bless me Ultima† are two stories that have things that are the same. They bring many memories back to me when I was growing up. Growing up as Latina things where much the same for me as Antonio Mares and Richard. My parents expected me to follow everything they wanted me to do. Sometimes that impossible because things change overtime. When I was growing up in Mexico I would always hearRead MoreBless Me, Ultima797 Words   |  4 PagesThe loss of innocence in life is an inevitable process. Losing one#8217;s innocence comes merely by growing up. The philosophy of the loss of one#8217;s innocence is a definite theme in the book Bless Me, Ultima. This theme is displayed throughout the entire story and plot of the novel. There is loss of innocence all around the main character, Tony, with his brothers and the people he meets. Tony also loses a great deal of his own innocence to the harsh realities of the world which marks his transition

Can You Own a Sound - 542 Words

Can you own a sound? Recently people have been asking that question. There are multiple laws under the topic of music and things related in that matter but not any specifically claiming if you can own a sound. Music Music is defined as, â€Å"vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.† It is said that music has been here since prehistoric times, from a cave painting. Since then, music has â€Å"upgraded† or adapted and has been made with new technology and new techniques. Each century had a sort of popular type of music or a type of music that can describe that century. There are a huge range of genres that have been made since then, from Hip Hop to Country, Or Pop, Rock, Electronic music and so much more. There are main genres which have sub genres in them such as Electronic Music. Electronic music has multiple subgenres (House, Trance, Trap, Dubstep, Etc) Music has really changed over time, In the 20s jazz was the main type of music listened to and herd to during that time. The 50s was â€Å"the birth of rock n’ roll.† The 70s/80s hip hop really exploded and became popula r. Today there is multiple genres that are listened to, there really isn’t a typical or most popular genre. When put into perspective Music Is literally everywhere! Music has such a big impact and influence on our lives. Music can be used as a type of therapy. It’s used as a form of expression Sampling/Laws One ofShow MoreRelatedCan You Own a Sound?900 Words   |  4 PagesCan You Own a Sound? Do you think Happy Birthday is a copy right? We listen to music today and hear either the same beat or bits of pieces of someone else’s song on a different album. So, I ask this question again can you own a sound. When did sampling get popular? Sampling is the act of taking a portion of a song. The rapper Ice Cube recorded a song about sampling. Some people sued others for sampling, because it was either their beat or their lyrics. Sampling gained in the 1960’s. Once itRead MoreExamples Of Pre-Planning Information1374 Words   |  6 PagesInformation: Teaching and Learning Context Target student population: The target population my STEM box is tailored to children ages 3 to 6 from the local Hudson Valley. Because the Mid-Hudson Childrens Museum is located in Poughkeepsie New York, we can expect most of the children visiting would be from local elementary schools such as Governor George Clinton Elementary School, that’s student population is made up of 48.5% females and 51.5% males. Most students are of Black or of African American descentRead MoreSpeech Disorder : Language Delay Essay1713 Words   |  7 PagesLANGUAGE DELAY IN TODDLERS. Language delay in toddlers should by no means be confused with speech disorder or language disorder. Speech disorder is when one’s child is incapable of sounds pronunciation in words. Different letters have unique ways in which they sound and a child with speech disorder finds it almost impossible to achieve communication by speech as their speech is next to impossible to understand. In language delay, the child in question usually struggles with the following; sayingRead MoreBalance Literacy vs. Whole Language866 Words   |  4 PagesWhole language teachers emphasize the meaning of texts over the sounds of letters, and phonics instruction becomes just one component of the whole language classroom. Problems associated with whole language include a lack of structure that has been traditionally supplied by the scope and sequence, lessons and activities, and extensive graded literature found in basal readers. Whole language puts a heavy burden on teachers to develop their own curriculum. Balanced Literacy is an approach for teachingRead MoreThe Music Of Girl Group878 Words   |  4 Pagessongs. Primarily, the music of girl group songs emits emotions of youthful naivetà © and girlish romantic sounds that are sonically appealing to ears expecting a light and warm feeling from the music. However â€Å"You Don’t Own Me† opens with a piano playing an ominous, perhaps threatening, melody that is sonically defiant to what is expected of popular music sung by a young woman. The haunting sounds present feelings of angst and frustration which were reflective of young girls feelings at a time whenRead MoreThe First Type Of Communication1348 Words   |  6 Pagesof speech sounds like oooooooh, eeeeeeeeh, and aaaah. These are sometimes produced accidently. The infant is not born to intentionally produce sounds. The infant when practicing can eventually can produce the speech sounds of their native language, but they have reinforcement to accomplish this. Infants began to babble at 3-6 months. This is a response to sounds heard by other people. Listening to people communicate vocally will encourage the infant to reciprocate and be vocal on their own. This isRead MoreThe Reading Inventory Performance Assessment Essay1606 Words   |  7 Pagesand dogs. Based on his assessment, we knew Ayden needed help in decoding words and phonemic awareness. Clinic Sessions Summary: (You need to explain that from the assessments and activities from the first 3 sessions, you chose a Georgia standard as a focus for the tutoring sessions. Give the standard and highlight the part you focused on, Discuss the strategies you used, the graphic organizers, anchor charts, etc. Just a brief description of them will be enough. Summarize the sessions) There wereRead MoreRock And Roll Of The 1960 S1611 Words   |  7 Pages Dr. Roessner Reading Rock Roll 11/21/16 Pet Sounds vs. SGT Pepper Rock and Roll in the 1960’s was a very memorable decade. Rock and roll music went through a very dramatic transformation; A few bands went through some changes of their own to keep selling albums. Two very popular bands that went through a transformation was the Beach Boys and the Beatles. I bring up these two well-known bands because I believe that they played a key role in the transformation of rock and roll. Rock andRead MoreDrum Kits For Beginners Essay1042 Words   |  5 Pages5 Electronic Drum Kits for Beginners Drumming like an absolute animal when one lives in an apartment complex where extra noise can paint a target on your door, or in any location where space is at a premium can seem like an impossible dream- not so. Meet the electronic drum set. Boasting both a much smaller footprint and much less sound pollution, many drummers have acquired these sets to get the better of their circumstances. But what does that mean to a beginner drummer? Thanks to their sizeRead MoreRomantic Literature : The Natural World1192 Words   |  5 Pagesother prominent Romantics he believed that our dreams are our imagination at work. By disregarding the formal reverence for reason and using uniquely styled landscapes and an inspiring use of sound Coleridge is able to express his imagination in such a way that his readers are able to build and see their own version of his world through their imagination. Coleridge focuses on imagination and emotion over reason is a defining trait of this poem. The lack of reason and ever changing, evolving structure

Controversy of the Exile Free Essays

After reading 2 Kings 25 and the two articles, the main source of contrast between these two sourcs is the amount of detail they go into on different aspects of the Exile. The Biblical reading mentions King Nebuchadnezzar and his capture of King Zedekiah, the efforts of General Nebuzaradan and his detailed destruction and pillaging of Jerusalem and the Temple, the capturing and execution of Judah†s chief officers and priests, Judah†s revolt against Gedaliah and fleeing to Egypt, and the benevolence King Evil-merodach of Babylon demonstrated towards Jehoiachin. The articles, however, mentioned nothing of to do with any of these circumstances. We will write a custom essay sample on Controversy of the Exile or any similar topic only for you Order Now They concentrated, instead, on the life in Judah during the Exile. The Biblical picture of life in Judah during the Exile was expressed in only a few verses. One states, â€Å"But the poorest of the people were left to farm the land (2 Kings 25:12). † This gives us little information to work with, and all that can be assumed is that not many people were left in Jerusalem, and those that were, farmed. Whether they farmed for themselves, or for Babylon cannot be reasonably determined from this one verse. Later on, we see that some underground guerrilla forces were also left in Judah as they assassinated Gedaliah and fled to Egypt. Other than this, we know nothing from 2 Kings 25 about life in Judah during the Exile. The articles, however, give us much more light into life in Judah during these times. Graham illustrates that the people that worked in Jerusalem, Mozah, and Gibeon during the Exile were primarily vinedressers and plowmen. 2 Kings 25 does not give us enough information to have known that people worked in these three cities. Their work, however, was not for themselves, but for the greater power of Babylon, as can be illustrated in an engraving on a jar that read, â€Å"belonging to the lord† in reference to the work done by the people for the Babylonian king. This, also, was not explicitly illustrated in 2 Kings 25. The king of Babylon collected the goods produced and used them to better the Babylonian economy and the royal crown. Governor Gedaliah also was expected to have overseen people of Judah work to produce wine, fruit, and oil for Babylon. Outside Benjamin, people worked to make perfume, especially balm, for the royal crown of Babylon. The insight Graham gives us into the work done at Mizpah stresses an important point that 2 Kings 25 leaves out. Not only was work done to produce dyes for Babylon, but the choice of using Mizpah as the city for this work was important because it implies that Jerusalem was unihabited, and Mizpah was more ideal. This shows that Mizpah was saved, in order that this work could be done there, and that Jerusalem was desolate. Kings 25, however, states that workers were in Jerusalem. Additionally, the information from the Bible reveals that Gedaliah was appointed to watch over the people left in Judah, however, Graham adds that he was also in charge of royal estate management. Graham speaks of the area of Judah as being divided up into labor districts, and also notes that the transport of the goods to Babylon were illustrated on Erech tablets that were discovered. No information on these subjects were found in 2 Kings 25. Lastly, 2 Kings 25 says nothing about life for the inhabitants of Judah after the Exile under Persian rule, other than talking about how Jehoiachin was treated. Graham informs us more by saying that forced labor was engrained in the minds of the people because, under Persian rule, the prophet Trito Isaiah promised that there would be no more forced labor like that under the Babylonians. Thus, from Graham, we can tell that forced labor must have been a serious hardship for the people of Judah during the Exile, and that the Perisans appeared to rule in a more benevolent manner than the Babylonians. According to Williamson, a more archaeological view is taken in contrast to 2 Kings 25. Williamson says that, because of the discovery of tombs of wealthy Jews in Jerusalem, that there must have been more than poor people living in Jerusalem at this time. Based on these discoveries, Williamson goes on to state that the population of Jerusalem may have been more than 2 Kings 25 implies, and that religious liturgy was probably more productive, including people offering prayers at the site of the destroyed Temple. He also uses other pieces of Scripture to analyze the Exile. By using Ezra, Williamson speaks more of the Persian benevolence and God†s promises not to abandon His people than 2 Kings 25 does. Graham also believes that the book of Nehemiah was used as a prayed for restoration from the view of those in Jerusalem, and that Isaiah 40-55 was also from the view of those in Jerusalem during the Exile. These books support Graham†s belief that more people inhabited this city than implied by 2 Kings 25. It is thus inferred that the Levites in the post-Exilic period, when the books of Ezra nd Nehemiah were created, drew on their knowledge of these prayers when leading the people in confession. In Williamson†s opinion in light of Isaiah 40-55, it is impossible to suppose that Isaiah was not present with the people in the Exile, of which he speaks. Thus, Williamson agrees with the consensus of scholars that the work of Isaiah 40-55 was the work of another prophet, commonly referred to as deutero-Isaiah. Williamson goes on to examine a prayer in Isaiah that was written as a lament by the Jerusalem community who did not leave during the period of the Exile. Jerusalem is in ruins, as are the other cities of Judah, and the Temple had been destroyed. The entire passage (Isaiah 63:7-64:12) connects nicely with the passage from Nehemiah that Williamson spoke of earlier. Thus, if the conclusions about Nehemiah are true, they should give support that the passage from Isaiah is also a lament from Jerusalem during the Exilic period focussin on the destroyed and deserted Temple. In addition, several distinctive details suggest a relationship between the passage from Nehemiah and the passage from Isaiah. For example, only in these two passages in the entire Hebrew Bible is there a referenceto God†s Spirit (ruach) in connection with Israel†s wilderness wanderings. But beyond such details, Williamson believes that there is similarity in the overall shape of the two passages, especially in the last paragraph of each. Each, of which, contains an appeal to God which begins â€Å"But now†, and in each, a title for God is given that picks up a central aspect of His character. Both passages then hold up to God His people†s state of need, based on a previous recital of details, and both emphasize that â€Å"we† are failing to enjoy what â€Å"our fathers† once enjoyed. Additionally, in each case there is no specific request, only a laying before God of the source of the distress. Finally, each begins with a hymnic introduction, then comes a historical recital used as a vehicle for confession of sina nd faithlessness. Each then concludes with an appeal for salvation. In fact, this combination also occurs in Psalms 106. As a whole, Williamson†s proposal is that the three passages in Nehemiah, Isaiah, and Psalms should be taken together as giving us insight into the liturgy reciuted on the ruined site of Jerusalem†s Temple during the Exile. None of which was gleened from 2 Kings 25. Indeed, it is a testimaony to their religious insights and to the intensity of their expression that thesse passages were taken up again by the post-Exilic Jewish community and so given a wider application –one in a Nehemiah, another in Isaiah, and still another in Psalms. Harmonizing between the Bible and the articles is difficult. All the details that 2 Kings 25 did not address can be filled in with the articles. However, much criticism must be taken in weighing what is possible and what is Biblical. Only those things that accord with archaeology, like Williamson†s tombs and Graham†s Erech tablets, or other pieces of Scripture can be taken with much confidence in compilation with 2 Kings 25. Those assumptions from the articles that do not necessarily contradict, but add to what is already said in 2 Kings 25, must also be taken with caution. For example, the assumption that wealthy people lived in Jerusalem during the Exile adds to what 2 Kings says about poor people living there. 2 Kings never says that no rich people lived there, it only states that many poor people did. Thus, it is possible that some rich lived there also, and because it is supported with archaeological evidence of tombs, the assumption can be taken with much more confidence. The articles do not outright claim that 2 Kings 25 is false in any way, they instead add details to what is said there. Because these details are rooted in other passages of Scripture and archaeological evidence, they can be more harmonized with 2 Kings 25 with much confidence because their roots are in reliable sources. Based on the readings for this week, I tend to agree with Williamson†s conclusion and description of the literary activity in Judah during the period of the Exile. What was stated in 2 Kings 25, I believe is very credible evidence about the Exile, however I think it lacks in detail. Williamson made some very convincing arguments that filled in these gaps with details that seemed congruent with other Biblical passages. He made a very important point that the authors of the Bible used earlier sources in compiling their writings, which gave him justification to use other parts of Scripture to strengthen his conclusions on the Exile, as opposed to taking 2 Kings 25 by itself. The other passages from Nehemiah, Psalms, and Isaiah all seemed to be in the same context as that of 2 Kings 25. They made sense in how they fit into the historical timeline of the Exile, along with God†s ongoing provision for His people. These passages all added some important detail to Judah during the Exile, and I was convinced about his conclusion when I discovered that none of the passages were mutually exclusive. In addition, the archaeological evidence compiled about tombs of wealthy Jews in Jerusalem further supported my belief in Williamson†s view that more people inhabited Jerusalem than just the poor. Through Williamson†s archaeological and Scriptural arguments, I was convinced that the population of Jerusalem during the Exile must have been more than expected, that more people than just the poor lived there, and that religious liturgy was productive and prevelant in the city and on the ruins of the Temple. How to cite Controversy of the Exile, Essay examples

Lecture Notes about the Corporate Social Responsibility & Analysis

Question: Discuss about the Corporate Social Responsibility and Analysis. Answer: Introduction This assignment is about analyzing a business in global context. In order to conduct this assignment, the company Samsung has been selected. The company has strong global presence. It is considered as one of the largest electronic companies in the world. In this assignment, SWOT analysis has been conducted for the company Samsung and its impact on business operation has been analyzed. A brief history of the company Samsung has been provided. Ethics and corporate social responsibility of the company has also been analyzed in this assignment. Finally some recommendations have been provided for the company Samsung in the reflective summary section, so that the company can improve its business performance globally. Analysis of the companys history and growth Samsung electronics is a South Korean multinational electronic company. The company has numerous amounts of subsidiaries and affiliated businesses like Samsung Telecommunication and Samsung Madison. The company was founded in the year of 1969 (Kim et al. 2015). The company is considered as the major manufacturer of electronic equipment such as semiconductor chips, lithium ion batteries, hard drive, and flash memory. In term of revenue, the company Samsung electronics was considered as the largest information technology company in the world. Due to the popularity of android phones like Galaxy series, the company is considered as the largest manufacturer of mobile phones and smart phones (Samsung 2016). In the year of 2014, total revenue of the company is US$ 305 billion (Samsung 2016). Presently total employees of the company are more than 370,000 in 80 countries (Samsung 2016). Hence, it can be mentioned that the company has long term history of success. Kanonov and Wool (2016) state d that since the starting year, the company has significant impact on the economic, social, political, culture and media development of South Korea. The company holds one fifth of the total export of the country. It has been found that total revenue of the company is equal to 17% of the total GDP of the country Korea. The history of the company can be divided in four time periods. They were such as early period (1969- 1987), consumer struggles (1988- 1995), component manufacturing (1995- 2008) and consumer product manufacturing (2008- present time) (Samsung 2016). In the year of 1969, the company was established in Suwon, South Korea. At that time, the major products of the company are such as calculators, televisions, air conditioners and washing machines (Samsung 2016). In the year of 1981, the company had produced 10 million black and white televisions (Samsung 2016). In the year of 1988 the company became the third producer of 64KB DRAM. The company had launched its first mobile phone in the year of 1988. During 1990s, the initial sale of the product was poor, as Motorola held 60% market share of mobile phones in South Korea at that time (Samsung 2016). Until the middle of 1990s, the company struggled for poor quality of products. After 1995, the company owner had decided to change business st rategy and started to manufacture electronic components for other companies. This vertical integration strategy had become successful for the company. In the year of 2005, the company had surpassed its Japanese rival SONY for the first time and became the most popular consumer brand (Samsung 2016). In the year of 2007, the company had overtaken Motorola and became the second largest mobile phone manufacturer in the world (Samsung 2016). Presently the company has set to achieve the revenue of $ 400 billion within the next 10 years. Implementation of fifth generation (5G) high-speed internet in mobiles is the companys next target. In the year of 2013, the company announced that they have successfully tested 5G technology (Samsung 2016). SWOT analysis of the Company Samsung electronics The company Samsung electronics is the subsidiary of the company Samsung conglomerate of South Korea. Samsung Electronics is recognized as the largest manufacturer of Smartphone and mobile phones. Bhushan (2016) stated that Samsung is also the largest manufacturer of LCD panels and televisions. Due to its marketing and manufacturing expertise, the company is considered as the second largest consumer electronics organization in the world (Only after its American rival Apple). Strengths The company Samsung is the most successful manufacture of electronic products. It is also the largest manufacturer of liquid crystal display (LCD) panels, mobile phones, Smartphone and television sets (Samsung 2016). Hence, it can be mentioned that the company has strong brand image in the market. It can be considered as one of the strong points of the company. The company is worlds number one marketer of smart phones with 21.4% market share in the second half of 2015 (Samsung 2016). The American rival Apple holds the second spot with 13.9% market share (Choi and Park 2016). The company has invested huge amount of money to improve the companys research and design capabilities (Go 2015). It helps the company to develop Samsung Pay. It is a payment app equivalent to Apple Pay. The company has the capability to replicate majority of the capabilities of the company Apple and Googles Android operating system for mobile devices. The company has strong marketing and manufacturing capabilities. The company has strong relationship with the majority of the retailers of Europe and United States. Glowik (2016) stated that, it helps to provide steady channels to all the products of the company. Weaknesses The company is not able to cope up with the marketing capabilities of smartphones of Apple. It has been found that between 2014 and 2015, the market share of Samsung in US Smartphone market fell by 2.3% (Samsung 2016). On the contrary, market share of Apple in US is approximately 34.9%. In recent years, some Chinese competitors are catching up to the company Samsung in the Smartphone market. It has fund that between 2014 and 2015, market share of the company Huawei is increased 48% and Xiaomis market share increased by 29% (Samsung 2016). It has been found that the company Samsung is highly dependent on consumer electronics sales in the market with the limited capability of growth. Saeed et al. (2016) stated that, the company depends highly on United States and Europe to gather majority of the revenue. The company uses Google Android open source operating system. According to Chen and Ann 2016), many customer seem to consider Android as inferior product compare to Apples iOS. It is less accepted in the tech community. Most of the tech savvy customers consider that Apples products are more dependable and advance compare to the products of Samsung. Kim et al. (2015) argued that marketing efforts of Samsung is not as sophisticated as Apple. Opportunities The company has the opportunity to grab the emerging market for smartphones, mobile and tablets in the region of India and Africa (Kim et al. 2016). Due to the increased requirement of Smartphone and tablet based solution apps like Samsung Pay are highly on demand (Chen et al. 2015). The company can make more research on new technologies like wearable tech. The growing middle class in the developed world will help to increase the market of consumer electronics. Threats The company Samsung is not able to match the reputation and reliability of Apple in the market place of US. Rana (2015) stated that reputation for Apple is increasing in the emerging market of India and Africa in terms of reliability, quality and sophistication. Declining income level of middle class people of United States and North America has reduced the buying power of customers for the company Samsung (Chen et al. 2015). Chinese competitors such as Xiaomi and Huawei can emerge as serious competitors for the company Samsung. Impact of SWOT factors on the company business After conducting SWOT analysis, it has been found that the company Samsung is one of the most successful electronic products manufacturers. The company produces diverse products such as smartphones, televisions, mobile phones, liquid crystal display (LCD) panels. The company has changed its business strategy many times in order to become the industry leader (Samsung 2016). Presently the company has largest market share of phone with 21.4%. Huge amount of investment of the company for improving research and designing capability has helped the company to become successful. Chen et al. (2016) stated that, the company Samsung has taken a right decision at right time to use Googles android operating system for its Smartphone. The research and development team of the company is able to replicate most of the capabilities of company Apple and Goggle (Urandelger and Bae 2016). In addition, strong relationship with retailers of Europe and America has provided the company the opportunity to rea ch middle class customers of various countries. Samsung has maintained impressive research, manufacturing capabilities and design. However, it has been analyzed that the company on the verge of losing its edge in marketing. It has been found that most of the customers still consider Android as inferior system compare to iOS of Apple. The company Samsung is still not able to match the capability of Samsung in terms of innovation and reliability in countries like United States. For this reason, the organization has to revamp its design efforts and marketing strategy for Smartphone to enhance its market share in countries like US (Caplan et al. 2016). The company has to pay more attention on developing new market capabilities such as Samsung Pay. According to Magnusson et al. (2015), these new capabilities will critically influence the business performance of Samsung, if the organization wants to maintain its position in the mobile manufacturing market as an industry leader. In addition, the company also has to learn to handle aggressive marketing strategy of Chinese competitors such as Xiaomi and Huawai and the reputation of the biggest competitor Apple. The company also needs to focus on the emerging Smartphone and tablet market of countries like India and Africa for future business growth. Ethics and Corporate social responsibility Samsung electronics is global company having more than 320,000 employee and operations in more than 80 countries globally (Samsung 2016). The company is fully committed to comply with the local rules and regulations of different countries. Samsung has adopted strict global code of conducts for all employees. The company believes ethical management is the tool to respond with changing marketing condition and business environment. Pedersen (2015) stated that, ethical management also helps to develop trust and enhance relationship of an organization business partners, shareholders, customers and local employees. The morals and values of the organization have been developed in accordance to stakeholders theory. In accordance to the traditional view of the company, only the shareholders and owners are important (Chandler 2016). However, stakeholders theory helps the company Samsung to understand that employees, customers, communities are also important. For this reason, the company Samsun g has developed a framework of corporate social responsibility based on the stakeholders theory. In the context of Corporate Social Responsibility, the company had expressed its view as worlds leading company in the year of 2005 (Samsung 2016). This year, the company had announced its Five Samsung Business Principles (Samsung 2016). They served as the base of companys global code of conduct that helps them to comply with all the legal and ethical standards. It also helped the company to fulfill all its corporate social responsibilities. It also helps the company to develop the detailed guideline standards for the employees of the company and all the members associated with the company. It includes various clauses such as prohibition of gender discrimination, elimination of the nationality, partner collaboration and protection of customer information (Chandler 2016). All the employees of the company have to follow this code of conduct in their relationship partners and peers. The company has introduced some ethical management programs within the organization. They are such as audit system, cyber auditors, education program for anti-corruption and developing auditing committee (Magnusson et al. 2015). It is an independent committee that works under the board of directors to monitor and support the management team so that corporate values can be improved. The company has developed an individual audit team in order support and monitor ethical practices for the company and all its employees. All the experts included in this auditing team have 10 years of experience in different fields. The team uses different systems and networks to develop efficient auditing. Pedersen (2015) stated that in order to develop integrity in the corporate culture of both overseas and domestic businesses of Samsung Electronics, the company has launched Cyber Audit program. This program helps to define corruption and set guideline for all the employees. In addition, the company also conducts anti-corruption education program for employees to support ethical work practices. The company produces different educational videos in 22 different languages to help all the local employees in global plants of the organization. It includes rationale of developing the code conducts and five major principles, related documents of infringement cases. It also includes the process of cyber audit program and how to report about violations (Pedersen 2015). Despite of all these efforts, the company still has to face various ethical issues related with work safety, DRAM price fixing, Apple lawsuit and Product safety. In the semiconductor plants of Samsung, there are at least 26 employees diagnosed with blood cancer (Magnusson et al. 2015). In addition, there are also 193 employees became sick with rare terminal diseases. In the year of 2011, the company was fined approximately 145,700million, as the company is part of price cartel of 10 originations. It lasted from 1998 to 2002 (Samsung 2016). The company Apple had sued against Samsung for the infringing intellectual property rights of Apple, in the year of 2011 (Magnusson et al. 2015). The verdict was largely favored for Apple. It had been found that Samsung had willfully replicated the design and utility patents of the company Apple. The company Apple was awarded $1.050 billion for the damages. The company Samsung also has to face issues related with product safety. Despite of huge pop ularity of the mobile products, many cases of explosion had been reported. Reflective summary In this assignment, the business of the company Samsung has been analyzed in the global context. With the help of SWOT analysis the strengths, weakness, opportunities and threats of the company has been analyzed. The company was founded in the year of 1969. Presently the company is considered as the largest electronic manufacturing company all over the world. The company has long term history of success. The history of the company can be divided in four time periods. They were such as early period, consumer struggles, component manufacturing and consumer product manufacturing. It was not like that the company did not have to go through failure. However, the company had changed its business strategy many times in order to become successful. The company has invested huge amount of money to improve its research and development capabilities. The company is able to replicate most of the products and features of its rival Apple and Google. The company has taken a right decision at right ti me to use Goggles Android operating system for Smartphone. Due to the popularity of Galaxy series the company has become the most popular mobile manufacturing brand. The company has also maintained its business ethics and corporate social responsibility based on stakeholders theory. The company has also developed an independent committee for audit that works directly under the super vision of the direction. However, the company still has to face various issues related with work safety, DRAM price fixing, Apple lawsuit and Product safety. The company is also not able to cope up with the innovation and reliability of Apple. Most of the customers still consider android as inferior operating system compare to iOS. Hence, there are some recommendations have been provided to the company so that it can maintain its market position as industry leader. They are mentioned below: Samsung has to grab the emerging market for Smartphone, mobile and tablets in the region of India and Africa. Due to the increased requirement of Smartphone and tablet based solution apps like Samsung Pay are highly on demand. The company has to shift its business strategy and develop this types of apps as more as possible The company has to make more research on new technologies like wearable tech. Reference list Bhushan, A., 2016. A comparative analysis of consumer behavior of nokia and samsung mobile users.Journal of Internet Banking and Commerce,21(S5). Caplan, D., Dutta, S.K. and Lawson, R.A., 2016. Corporate Social Responsibility Initiatives Across the Value Chain.Journal of Corporate Accounting Finance,27(4), pp.57-66. Chandler, D., 2016.Strategic Corporate Social Responsibility: Sustainable Value Creation. SAGE Publications. Chen, C.M. and Ann, B.Y., 2016. Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung and HTC.Total Quality Management Business Excellence,27(3-4), pp.227-249. Chen, C.S., Lin, L.Y. and Shang, Y.Y., 2016. The Impact of Corporate Social Responsibility on Globalization-An Example Involving Asian Consumers.International Journal of Business and Information,11(2), p.233. Chen, J., Huang, Q., Peng, H. and Zhong, H., 2015. China Samsung: To Foster a Favorite Brand for Chinese People and Contribute to Chinese Society. InResearch Report on Corporate Social Responsibility of China(pp. 263-282). Springer Berlin Heidelberg. Chen, J., Huang, Q., Peng, H. and Zhong, H., 2015. CSR Development Index of the Communication Industry (2012). InResearch Report on Corporate Social Responsibility of China(pp. 119-128). Springer Berlin Heidelberg. Choi, S. and Park, H., 2016. Investigation of Strategic Changes Using Patent Co-Inventor Network Analysis: The Case of Samsung Electronics.Sustainability,8(12), p.1315. Glowik, M., 2016.Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH Co KG. Go, S.J., 2015.Strategic analysis of Samsung's smartphone product portfolio: countering the challenge from Chinese competitors(Doctoral dissertation, Massachusetts Institute of Technology). Kanonov, U. and Wool, A., 2016. Secure Containers in Android: the Samsung KNOX Case Study.arXiv preprint arXiv:1605.08567. Kim, H., Hur, W.M. and Yeo, J., 2015. Corporate brand trust as a mediator in the relationship between consumer perception of CSR, corporate hypocrisy, and corporate reputation.Sustainability,7(4), pp.3683-3694. Kim, S., Kim, J.N. and Tam, L., 2016. Think socially but act publicly: refocusing CSR as corporate public responsibility.Journal of Public Affairs,16(1), pp.91-104. Kim, S.Y., Park, S.T. and Kim, Y.K., 2015. Samsung-Apple Patent War Case Analysis: Focus on the Strategy to Deal with Patent Litigation.Journal of Digital Convergence,13(3), pp.117-125. Magnusson, P., Westjohn, S.A. and Zdravkovic, S., 2015. An examination of the interplay between corporate social responsibility, the brands home country, and consumer global identification.International Marketing Review,32(6), pp.663-685. Pedersen, E.R.G. ed., 2015.Corporate social responsibility. Sage. Rana, S., 2015. Book Review: The reality of corporate social responsibility: Case studies on the impact of CSR on workers in China, South Korea, India and Indonesia. Hong Kong: Asia Monitor Resource Centre, 2012.Asian Labour Review,1. Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market).International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926,2(3), pp.974-984. Samsung, 2016.Home. [online] Samsung Electronics America. Available at: https://www.samsung.com [Accessed 28 Dec. 2016]. Urandelger, G. and Bae, B.R., 2016. The Impacts of Corporate Social Responsibility on Customer Satisfaction and Loyalty,29(3), pp.1205-1230.

Corporate Social Responsibility Report

Question: Discuss about the Corporate Social Responsibility Report. Answer: Introduction: The research conducted by the previous scholars reflect that the business often tends to reach towards its sustainability the moment it tends to create a balance between its financial, social and environmental performance. In the similar context, Basu and Das (2016) mentioned that the CSR (Corporate Social Responsibility) had become the important aspects that end to lead the enterprises to experience positive financial rewards. The finance is the major aspect that tracks on the monetary transaction of the business. Moreover, several firms are initiating the recycling approach to improving the environmental system. The current study attempts to analyse the efforts taken by Adidas to maintain proper operational balance in the segments like financial, social and environmental. Financial/Economic performance: Company ADIDAS Particulars 2014 2013 2012 A. Profitability Analysis Return on Equity (ROE) 9% 14% 10% Return on Assets (ROA) 4% 7% 4% Gross Profit Margin 48% 49% 48% Net Profit Margin 3% 6% 4% Table1: Profitability Analysis The Return on Equity (ROE) measures that the rate of return by the Adidas on the capital which is invested by the shareholders. According to the view of Pilbeam (2010), the profitability analysis indicates a sustainable position of the firm by calculating the amount of generated profit margin from the investments. After analysing the three years data (FY2012, FY2013, FY2014) of Adidas, it has been identified that the firm has increased its net profit margin from 4% (FY 2012) to 6% (FY 2013). The ROE of Adidas has also been increased to 14% in FY 2013 (www.adidas.co.in, 2016). Comparing to this, 2014 was not as effective for the chosen firm as the ROE has been decreased to 9% (FY 2014) rather than FY 2013 AND FY 2014. Adding to this, FY 2012 AND FY 2013 reflects the efficiency of the chosen firm to utilise the assets and produce profits. However, in 2014, Return an Asset (ROA) value of Adidas has been declined to 48% (FY 2014) from 49% (FY 2013). Hence, the net profit margin of the fi rm has been decreased to 3% in FY 2014 (www.adidas.co.in, 2016). Asset Efficiency Analysis B. Asset Efficiency Analysis Asset Turnover Ratio 1.17 1.22 1.28 Debtor Turnover Ratio 7.47 7.85 8.82 Stock Turnover Ratio 3.01 2.73 3.13 Table2: Asset Efficiency Analysis In the opinion of Pilbeam (2010), the asset turnover ratio measures the efficiency of an organisation of using its assets while generating the sales revenue to the firm. The comparison of asset turnover ratio between the FY (2012, 2013 and 2014) of Adidas indicates that it is fluctuating in nature. It has been observed that Adidas was efficient in using the assets to generate the sales income in 2012 as it was 1.28. But the report shows that the value is gradually decreasing to 1.22 (FY 2013) and 1.17 (FY 2014) (www.adidas.co.in, 2016). The debtor turnover ratio has been decreased to 7.47 from 8.82 starting from FY 2012 to FY 2014. Thus, it could be deduced that Adidas is unable in paying the debts compared to the previous year. Liquidity Analysis Liquidity analysis 2014 2013 2012 Current Ratio 1.68 1.45 1.57 Quick Ratio 1.10 0.89 1.00 Table3: Liquidity Analysis According to Dewi (2014), both the current ratio and the quick ratio help the company to understand its existing liquidity condition. The statistics of the FY 2012 indicated that Adidas has managed to maintain its current ratio to the margin of 1.57. In the similar year, the quick ratio margin is maintained to 1.00. Considering the opinion of French and Strachan (2015), an inference can be drawn that the brand that had maintained to keep the ratio standards above the margin 1, is ion a decent liquidity condition. Moreover, in the FY 2013, the current ratio of Adidas has decreased to the range of 1.45 and simultaneously, the quick ratio margin has dropped to 0.89 (www.adidas-group.com, 2016). In the particular year, the short-term payable condition of the enterprise is relatively weak. Therefore, an inference can be drawn from the above table that Adidas was not in a proper condition of paying its short-term obligations. However, in the FY 2014, Adidas has made a real comeback with it s current ratio of 1.68 and a quick ratio of the brand is 1.10 (www.adidas-group.com, 2016). From the previous figure, it can be perceived that Adidas has managed to improve its short-term payable condition, where it has sufficient liquid cash to pay off its liabilities. Workplace Health and Safety The architectural considerations of Adidas are highly lucrative, which increases the safety standards for the employees. In the similar instance, Dewi (2014) mentioned that the quality of the buildings had created a significant impact on the productivity and the safety of the workers within the working environment. The buildings are constructed with all structural load capacity, fire preventions, physical stability and the general security measures. The management of the Adidas is proficient enough to provide the workers training aspects regarding the fire safety. The workers are made aware of the alarm activation methods. Furthermore, the employees are trained in the technique of using the fire extinguisher for an accidental purpose. According to Bullock and Peacock, 2012), the chemical materials often present a physical hazard on the health standards of the employees. The management of the specific enterprise has management to maintain a chemical storage data sheet to track on the chemical usage actions acutely. The chemical storage room has been constructed as the secondary containment system, where the floor is entirely sealed with the impermeable coatings. Houlbrook (2013) claimed that the volume capacity of the secondary containment is kept below 10% of the entire chemical amount. A dedicated room is kept for the oxidised chemical elements to avoid the accidental occurrence. Engage with stakeholders In the background of the similar context, French and Strachan (2015) mentioned that Adidas hardly work for a separate society and the stakeholders express a legitimate interest in the format Adidas runs its business operations. The management of Adidas prefers getting involved with the stakeholders in several ways. Ch and Zimmerli (2007) determined that the management has conducted a dedicated event stakeholders dialogues, which involves the workers, NGOs, suppliers and the union representatives. The brand also response to the enquiries arises from the customers and the medias. I n the year 2010, the enterprise has managed to pursue different long-standing engagement programs like the International Worker Right Consortium in several regions like the USA, Bangladesh and Cambodia. Brennan (2010) suggested that the Adidas has engaged the Ministry of Foreign Affairsin Germany to reduce the Child labour activities. In the year 2010, Adidas has sponsored FIFA World Cup in the South Africa, which increased the concerns with several international stakeholders who had expressed the concerns over the labour rights in the football sector (Clarke, 2013).Finally, Adidas has offered with an International Labour Rights Forum enclosed with the perspectives on the research and supporting information (www.adidas.co.in, 2016). The specific effort has involved the pay rights of the working serving the stitching centres and factories. Community Strategy and Partnerships The community engagement program entrenched within the group sustainability strategy "Sports needs space" that includes three strategic priorities. According to the opinion of Saltelli et al. (2008), the group empower the people for improving the health by inspiring the organisational action. Adding to this, the Adidas Fund volunteering programmes is the other important community and employee involvement programme to influence the entire society. The group has worked with local and global social service organisations and NGOs to improve the corporate culture (Thorne et al. 2015). At the group level, the firm supports the suppliers community to promote a sustainable development practice within the industry. Furthermore, the partnership strategy has helped the brand to attain a respective position in the target market. Adidas has some strategic partnership and collaborations with the most creative designers and studios such as Jeremy Scott, Nigo, Yohji Yamamoto and Stella Mccartney etc . (www.adidas.co.in, 2016). The management of the group has tried to establish a long-term partnership with the most dynamic retailers such as department stores, sporting goods chains, e-tailers and the franchisees in order to achieve the profitable market share growth. Environmental performance: Adidas Initiative The Adidas group has established an Integrated Management System (IMS) policy to manage the operational process in a safe, healthy, and environmentally responsible manner (www.adidas.co.in, 2016). According to the opinion of Jochem (2011), The Energy management system of the chosen firm includes all its brands function, sites and location. The Better Cotton Initiative (BCI) commitment adopted by Adidas aims to reduce the water consumption and pesticides use in the cotton farming (Germir, 2015). This major initiative has assisted the firm to take care of the society and community for the long term sustainability. Logistics and distribution system In the framework of the existing subject matter, Dewi (2014) determined that the management of the enterprise has management to introduce various precautionary measures in its logistics actions to limit the waste disposal actions. During the time of the trading action, various oil spillage actions take place. Therefore, the management has instructed the control department to have a thorough investigation of the ships through which the trading of the product lines would take place (www.adidas-group.com, 2016). The control unit takes the initiatives of conducting a thorough checkup of the ships before the trading actions. Therefore, the oil spillage percentages can b easily reduced. On the other hand, the product lines of the brand are shoes. During the logistics action, several products get damaged due to improper product handling (www.adidas.co.in, 2016). The specific shoes get to receive a relative rejection. Therefore, the production team recycles on the waste raw materials that we re left out during the manufacturing process and repaired the rejected products with the similar waste materials. Production Recycling Process French and Strachan (2015) figured out that Adidas has launched several shoe collection from the recycled plastics. To coincide with the summit of the Paris climate, Adidas has already executed the worlds first shoe produced out of yarns and the filaments that have been recycled from the ocean waste with its joint partner Parley. The particular set of the product has been designed in the 3-D-printed ocean plastic shoe midsole, but the management was unclear about the fact whether the products could be manufactured on a larger scale or not. Dewi (2014) stated that the shoe had been majorly transferred to the United Nations. Since, the region works under the turning old gillnets, therefore, it has been an easy task to convert the plastics into the fibre. The conversion often helps to make use of the performance shoes. Adidas Target As per the annual report of the firm, Adidas has a strategic market position with the loyal customers of 20 to 29-year-old age group of athletes and sports passionate person. Presently, the organisation is focused on targeting and expanding its brand name with the younger athletes of 14 to 19-year-old age group (Saltelli et al. 2008 ). Adding to this, it has been speculated that the BCI commitment (Better Cotton Initiative) approved by the firm, helps to achieve the target of 100% sustainable cotton by 2018 (www.adidas.co.in, 2016). As per the sustainability report, Adidas has committed to reducing the annual carbon emission by 3% within 2020. The firm has another target to minimise the amount of waste going to landfill by 50% within 2010(website). Adidas Achievements Adidas group is recognised as an international leader in the sporting goods industry offering a broad portfolio of footwear, apparel for the sports. Considering the words of Thorne et al. (2015)the organisation has employed more than 50,000 staffs across the globe and generated sales of 16.9 billion in 2015. According to the report of Global 100 Index, the Adidas Group got the third (3rd) rank amongst the top most 100 sustainable corporations in the world. In the addition, the firm created a series of videos to promote its First Never Follows campaign for celebrating the ambassadors (www.adidas.co.in, 2016). This promotional activity is also for the latest boots, the Mercury Pack. As per the sustainability report of Adidas, the firm has increased use of the sustainable cotton and recycled polyester. Moreover, it is the third consecutive year that Adidas is included in the Top 10 of the Global 100 Index (www.adidas.co.in, 2016). Conclusion: The primary assertion of the study indicates a corporate social responsibility report on Adidas. While conducting the study, the annual report of the firm has been analysed to understand the sustainable position of the firm. It has been observed that Adidas lost the profit margin in 2014 and the asset efficiency ratio has also been declined. Thus, the brand has adopted several essential steps to establishing a potential market position. Adding to this, it has been found that the brand is consecutively got the place in the Top 10 of the Global 100 Index for the highly efficient environmental value. Still, the brand is trying to adopt more policies to mitigate the issues and preserve a long-term market value across the world. Moreover, the Better Cotton Initiative (BCI) commitment could be one of the suitable strategic initiatives for the brand to uphold a sustainable market position. References: Adidas-Group (2014) Available at: https://www.adidas-group.com/media/filer_public/2b/2f/2b2fd619-5444-4ee8-9c07-baa878d658c4/2014_gb_en.pdf (Accessed: 21 September 2016). Adidas (2016) Available at: https://www.adidas.co.in/ (Accessed: 21 September 2016). Basu, D. and Das, D. (2016) Profitability and investment: Evidence from Indias organized manufacturing sector, Metroeconomica, 4(1), pp. 128156. Brennan, D. (2010) Corporate social responsibility: The corporate governance of the 21st century. Edited by Ramon Mullerat. 2nd edn. Netherlands: Kluwer Law International. Bullock, A. and Peacock, J. (2012) Book production: A manual of project and production management in book publishing. London: Taylor Francis. Ch, W. and Zimmerli, K.R. (2007) Corporate ethics and corporate governance. Edited by Walther C. Zimmerli, Klaus Richter, and Markus Holzinger. Berlin: Springer-Verlag Berlin and Heidelberg GmbH Co. K. Clarke, T. (2013) Deconstructing the mythology of shareholder value: A comment on Lynn Stouts The shareholder value Myth, Accounting, Economics and Law, 3(1), pp. 48. Dewi, D.M. (2014) CSR effect on market and financial performance, El Dinar, 1(02), pp. 2226. French, E. and Strachan, G. (2015) Women at work! Evaluating equal employment policies and outcomes in construction, Equality, Diversity and Inclusion: An International Journal, 34(3), pp. 227243. Germir, H.N. (2015) Eu harmonization process women and disabled entrepreneurs for support employment policies, International refereed journal of research on economics management, 2(4), pp. 239239. Glover, J. and Kirton, G. (2006) Women, employment and organizations: Challenges for management. New York: Routledge. Houlbrook, C. (2013) Ritual, recycling and Recontextualization: Putting the concealed shoe into context, Cambridge Archaeological Journal, 23(01), pp. 99112. Jochem, S. (2011) Nordic employment policies - change and continuity before and during the financial crisis, Social Policy Administration, 45(2), pp. 131145. Pilbeam, K. (2010) Finance and financial markets. 3rd edn. Basingstoke, Hampshire: Palgrave Macmillan. Saltelli, A., Saltelli, A., Ratto, M., Andres, T., Tarantola, S. and Campolongo, F. (2008) Global sensitivity analysis: Gauging the worth of scientific models. Chichester, United Kingdom: Wiley-Blackwell (an imprint of John Wiley Sons Ltd). Thorne, L., Mahoney, L.S., Gregory, K. and Convery, S. (2015) A comparison of Canadian and U.S. CSR strategic alliances, CSR reporting, and CSR performance: Insights into ImplicitExplicit CSR, Journal of Business Ethics, 6(2), pp. 122124.